what are the form and conventions of a teaser trailer?
Teaser trailers.
Teaser trailer’s are conventionally used to advertise any upcoming forms of media, such as a movie, television series, game etc. However, unlike the typical theatrical trailers, teaser trailers are much shorter in length (the norm is 30-50 seconds) as teaser trailers aim to give you a glimpse of what the product will contain, but only enough to get the audience interested and therefore going to buy/see the movie/game. This is why teaser trailer’s contain very little and at times it is a truncated version of a theatrical trailer, in which they are realeased long in advance of the theatrical trailer and the film, hence the name ‘teaser’ as it aims to ‘tease’ the audience. Teaser trailers are usually only made for big-budget and popularly themed movies, as these particular films attract a larger audience. Teaser trailers are usually made while the film is in fact still in production, this at times result in some scenes featured in the teaser trailers being edited and not making the final cut. Cleverly teaser trailer’s these days are increasingly focused on internet downloading, as the web is fast overtaking television, with the majority of people logging online every single day, so this way its constant advertising of the media product. The main conventions of a teaser trailer is for the genre/ plot etc of the film to be easily established and recognised, so it can attract the target audience. Main characters and settings are usually introduced in teaser trailers, all relating with the target audience, seeing what the movie entails and wanting to go and watch the full movie. Although only durating 30-50 seconds the trailer must be either funny,creative or shocking to attract the intended audience.
